TRANSFORMING MARKETING AND SALES
HIGH-IMPACT, ALIGNED COLLABORATION
In many organizations, Sales still says they don't get any value from Marketing and Marketing still says Sales wouldn't recognize a lead if they fell over it. As a result, more than 60% of Marketing output is wasted as are expensive Sales resources. Worse yet, Executives are furious about the anemic pipeline and revenue!
It doesn't have to be this way!
To get your revenue generating factory working, you need a healthy dose of process, data, analytics and an even larger dose of communication and leadership.